There has been a great shift towards sustainability in the last couple of decades. Companies are now preferring eco-friendly things, such as wooden coasters, to ensure sustainable branding.
7 out of 10 Singaporeans feel the importance of sustainability. Due to the rising eco-consciousness among consumers, businesses are preferring eco-friendly branding options. This builds customer trust and loyalty. Like, a customised coaster is a good consideration if you are considering eco-conscious branding.
As the Singaporean government is promoting sustainability, organisations are shifting from disposable marketing items to reusable merchandise. In this article, we will talk about eco-friendly branding with customised wooden coasters.
What Is a Customised Wooden Coaster?
A customised coaster refers to the drink rests that are personalised with unique designs, names, photos, or logos. Along with being functional, this also has a decorative role. Wood is the most preferred material for a personalised coaster. The common types of wooden coasters are discussed below.
| Wooden coaster type | Material source | Best for |
| Bamboo coaster | Fast-growing renewable bamboo | Eco-focused brands |
| Rubberwood coaster | Recycled from the furniture industry | Corporate gifting |
| Solid Wood Coaster | Hardwood or reclaimed wood | Premium branding |
Table 1: Different types of wooden coasters
Business firms in Singapore consider wooden tailored coasters as corporate gifts. Also, the stated item is used as a restaurant and cafe branding. The fundamental customisation methods are logo embossing, UV printing, and laser engraving.
Wooden Coasters as an Eco-Friendly Branding Choice in Singapore: Why?
Along with being considered a household item, wooden coasters are also considered an eco-friendly branding choice in Singapore. Here are the key reasons.
- Durable and Reusable: If you are thinking about an eco-friendly branding choice for corporate gifting, a wooden coaster can be a good choice. Unlike plastic and paper, this coaster type is more durable. Rather than using any disposable item, this reusable coaster is considered by brands as an eco-friendly option.
- Easily customisable: The dual benefits of eco-friendliness and customisation made wooden coasters a key consideration for a branding option. Like, you can engrave your logo on it. This can also be tailor-made, as you can create it as per your requirement.
- Aligning with the Singapore Green Plan 2030: The Singapore Green Plan 2030 is a national movement to advance the country’s national agenda on sustainable development. Wooden coasters perfectly align with this initiative, as they are sustainable. Also, they result in a lower carbon footprint as compared to plastics.
What Are the Branding Advantages of Using Custom Coasters?
A customised coaster is significant as a branding choice for companies. Let’s check out the main benefits.
- High visibility: When it comes to functional branding, customised wooden coasters are highly effective. This item is daily visible on desks and in cafes. Hence, your branding attempt is visible to others.
- Subtle brand exposure: There was a time when brands used to acknowledge aggressive advertising. Nowadays, companies think smartly. Customised wooden coasters do not overpromote your brand. This branding option places your brand rightly in the customer’s mind.
- High perceived value: Wooden items have a premium touch. Because of high perceived value, a wooden coaster is a good option for corporate branding. This also attracts customers towards a brand.
- Cost-effective marketing: Don’t you have a high marketing budget? Don’t worry! Customised wooden coasters are an affordable promotional tool if you order in bulk.
Let’s compare the branding impact of wooden coasters with other items.
| Branding item | Lifespan | Sustainability | Daily visibility |
| Paper flyers | Short | Low | Low |
| Plastic giveaways | Medium | Low | Medium |
| Wooden coaster | Long | High | High |
Table 2: Branding impact comparison of different items
Why Singaporean Companies Can Consider Wooden Coasters as an Eco-friendly Branding Option?
From employee onboarding to client appreciation gifts, a customised wooden coaster can be an effective consideration as an eco-friendly branding option. Let’s find out the top reasons behind this.
- Suitable for all industries
- Neutral and practical
- Easy to distribute
- High chance of customisation
How Does the Customisation Process Work?
While planning to consider wooden coasters as an eco-friendly branding strategy, you need to understand the process of a Tailored Coaster. This prevents you from making any mistakes. Here are the steps that you need to follow.
- Select the coaster material and shape
- Submit logo, text, or any image
- Choose between printing and engraving
- Approve digital mock-up
- Place the order
- Get the items delivered
Selecting a Supplier for Customised Coasters in Singapore: What to Keep in Mind?
Are you planning to adopt an eco-friendly branding? If yes, here are the aspects that you need to consider while choosing a supplier for customised coasters.
- Local presence
- Sustainable material sourcing
- Custom design support
- Consistent quality control
- Quick delivery
Conclusion
A customised wooden coaster is a small item, but it ensures a big branding impact. Hence, businesses in Singapore prefer wooden coasters as they possess a higher visibility level. With a high scope for customisation, this item is suitable for employee onboarding as well as client gifting. Choose a supplier that offers custom design support.
Looking for an Eco-friendly Branding Strategy? A Customised Wooden Coaster is a Good Option!
Find a reliable corporate gift supplier in Singapore that specialises in customised wooden coasters. Customise your coaster with the right message or image. This makes you create an excellent brand image, thereby exerting a positive impact on the stakeholders.
Qseo 
Sky Bloominc